There are many reasons to outsource your marketing to Latin America, including cost reduction and service offer. This practice allows you to expand the scope of your services while still paying attention to your goals and objectives.
Recently, the verifiable growth potential of the Latin American region has become a major attraction for agencies and brands. Outsourcing marketing to Latin America can be very rewarding, but before you follow the trend, here are some guidelines to consider.
Top outsourcing destinations in Latin America
With an outsourcing industry growing faster than anywhere in the world, Latin American countries have become a source of top quality digital marketing products. Here are 3 key players in the Latin America outsourcing game.
Costa Rica
Largely regarded as the Switzerland of Central America, Costa Rica presents a range of opportunities due to its exacting standards of education, high English fluency, and government incentives for innovation and technology. The country also offers a favorable business environment and steady socio-political climate.
Its economy and government systems have shown steady growth over the years and it continues to evolve. This has attracted multinational companies such as IBM, SYKES and Amazon.
Colombia
With one of the highest numbers of university graduates and highest education investment in the region, Colombia has a large talent pool. In addition, 3 of its cities have structured economies that host outsourcing companies.
Mexico
The Mexican outsourcing industry is an attractive option mainly because of the high quality standards in education, which results in a very qualified workforce. Its proximity and history with the US had led it to share many similarities with the North American work culture.
Guidelines to outsourcing
The global economy is constantly changing, whether it’s in response to political events, technology advances, or international competition. There are many reasons to outsource your marketing to Latin America, including expansion of services, development of international strategy, cost-specific reasons, or increased brand recognition.
Whatever your agency’s reasons to turn to outsourcing, here are some recommendations you should take into account.
Take time to research
Making the decision to outsource can be of great benefit to your agency, but it requires great commitment. Sharing your business with a third party means trusting them with your digital strategy and the results of your client's campaigns, which is why it is so important to study the options in depth to make the best decision.
Consider the talent pool
Indicators such as the number of college graduates can tell you a lot about the talent pool, and what the specialization and skill level is like in a certain country. But you should also look beyond technical knowledge. Soft skills like adaptability, creativity and time-management greatly influence the level of quality of outsourced digital talent.
Align your expectations
It is necessary to align the expectations to the destination. Some Latin American countries have better conditions than others, which, in terms of infrastructure, security and political stability, could have an impact on your project.
Research the political climate, tax regulations and incentives, level of education and such, to have a better idea of the environment in which your potential outsourcing partner works, and how that could relate to your digital campaigns.
Look into data protection and copyright legislation
The laws regarding copyright protection vary from one country to another which is why it’s important to analyze. Once you’ve found a potential partner, you should also inquire about what the company policies are regarding your agency’s sensitive data.
Our industry relies heavily on copyright and your agency must protect the integrity of your clients. Outsourcing to a country that places a lot of emphasis on protecting intellectual property will strengthen your alliance and improve your experience.
Keep cultural affinity and language in mind
Latin American countries share cultural similarities to the US—some more so than others—and the importance of this aspect shouldn’t be underestimated. Clear communication is key when outsourcing digital marketing, and culture, and of course language, play a big role in it. Make sure the workforce of your chosen country has a high level of English fluency and similar business practices to avoid costly misunderstandings.
When it comes to delegating marketing tasks, choosing a partner is the tricky part. Once you’ve settled on the right digital outsourcing destination and found the right agency, it’s mostly smooth sailing to higher productivity and top-notch digital products.
Like we said before, Costa Rica is a great place to take your digital marketing. Don’t miss the opportunity to take part in one of Central America’s most accomplished business environments. This is the kind of environment where the multifaceted team of digital creators of WAM Digital Studio performs and thrives.
In your search for an outsourced marketing partner that checks all the boxes, perhaps our handy, interactive checklist will help you more easily identify the winner. Download here:
