Outsourcing services can be a beneficial option but requires an investment of time to be able to select the right partner in the ideal location. There are many factors that come into play when it comes to selecting a destination to outsource to, and marketers must evaluate all options to present their agency with the best growth opportunity.
In your search for an option to outsource, you will come across nearshoring, the practice of delegating tasks and processes to a nearby country. That is why in this article we want to present the case for Latin America, talk about the digital marketing services you can outsource and the leading countries where you could find a trusted partner.
Below you will find:
- Main marketing services outsourced to Latin America
- Major advantages Latin America presents
- Top outsourcing countries in Latin America
Main marketing services outsourced to Latin America
Outsourcing is not only about where but what. In order to make the most of outsourcing, it’s important that you first assimilate which marketing tasks you want to turn over to a trusted partner. While most of the services outsourced to Latin America are IT related, marketing services and processes are the third most outsourced. Here are some of the most commonly outsourced in the marketing industry.
- Localization and Transcreation
Taking a step to globalize your campaign is a fantastic strategic move, which is why handing it over to a team of specialists can be tremendously beneficial in reaching your international marketing goals.
- Online advertising
Hiring professionals who know the ins and outs of ad placement, budgeting and bidding, is usually done to achieve more precise targeting.
- Visual Design and motion GFX
Engaging visual content can up your digital strategy and also serves as a representation of your brand and that of your customers. Outsourcing allows you to have quality media content while you invest on the strategic side of your digital campaigns.
- Web development and e-commerce
From accessibility to design, SEO and site security, there are many aspects that factor in to make a successful website and an outsourced team can take care of all of them.
- UX/UI design
UX / UI design ensures optimal digital contact and presence for your clients and your agency. This process integrates user testing, benchmarking, and high-fidelity interface designs. all of which can be outsourced.
Major advantages Latin America presents
While researching outsourcing options, you will likely find the option to go offshore or stay nearshore. In order to help you better evaluate nearshore for your marketing needs, here are five key advantages of outsourcing your marketing to Latin America.
1. Sustained growth
Several leading outsourcing Latin American countries have shown sustainable growth in significant areas. This is due to changes in policies and regulations as well as high levels of foreign investment.
This growth has been seen in areas such as:
- Infrastructure
- Innovation and technology
- Education
2. Highly qualified staff
The increase in investment in education has caused several Latin American countries to increase their workforce and has promoted specialization among professionals. Countries such as Colombia and Costa Rica have a high number of graduates, widening the talent pool and keeping marketing agencies from having staffing problems.
3. Favorable business environment
The 2021 Kearney Global Services Location Index has ranked 8 Latin American countries in the top 60 locations with high capacity to deliver services. Also 10 countries were ranked as emerging digital hubs with favorable business environments.
4. Cultural affinity
The difference in business and social culture poses a risk to an outsourced partnership. If the partner you choose does not share your same values and finds it difficult to understand your culture, it can present an obstacle in the development of your project and the growth of your agency. That is why the similarity in the culture of Latin America becomes a point in its favor in the management and facilitation of the outsourcing process.
5. Cost effectiveness
Delegating activities to Latin America presents the possibility of reducing costs by up to 40%. In addition to the implicit benefit of the reduction in the cost of hiring, several Latin American countries offer incentives and benefits to companies that work in the areas of technology and innovation.
Top outsourcing countries in Latin America
While the options are many and more are added to the list of great destinations with time, we have narrowed the list to include five countries that have ideal conditions for outsourcing as well as a rich marketing and creative industries.
Brazil
Brazil is not only large in terms of territory, but also its economy is on the rise. It is a great option, especially because it offers tax incentives to companies that advance innovation.
Mexico
Mexico presents a good option because of government incentives as in Brazil. In addition, it maintains high quality standards in education, and the workforce is very close to the North American work culture.
Argentina
Argentina has a social and work culture very similar to that of the United States and Europe, and the workforce has one of the highest levels of English in the region.
Colombia
Colombia has one of the highest numbers of university graduates in the region. In addition, it has 3 cities with structured economies that host outsourcing companies with whom you can partner.
Costa Rica
A rich country in many ways, the Central American paradise presents a range of opportunities due to its exacting standards of education, high English fluency, government incentives for innovation and technology. The country also offers a favorable business environment and steady socio-political climate.
- Perhaps you’d like to learn about Costa Rica more in detail here.
There are many great options for outsourcing, and nearshore particularly presents many opportunities for US marketing agencies. Ultimately, the choice comes down to what your agency’s needs are, but we hope now you have a more clear picture of the path to take.
If you were to make a choice for Costa Rica, WAM digital studio is at your service. Our team of seasoned digital marketing professionals work tirelessly to deliver quality digital content that transcends borders.
Marketing managers need tools that can help them make informed decisions, which is why we think you’ll find our outsourcing checklist super useful. Find the key attributes you should pay close attention to when looking for an outsourcing destination.
