Agencies today need to be in constant innovation to stay relevant and competitive in a changing market. This is one of the reasons why digital marketers are increasingly seeking to delegate tasks in places outside of their home countries. This strategy provides agencies with a wide range of options and benefits, including a decrease in operational costs, a boost in productivity and access to new talent and tools.
Nearshore outsourcing is an emerging trend that agencies are using to increase the number of digital media production services that they can easily access across the globe. It involves delegating services to a nearby country in order to take advantage of the proximity and similarity in culture and language. Nearshoring in itself presents many benefits such as:
- Seamless communication
- Higher productivity
- Easier integration
- Proximity
Companies have found offshoring to be challenging, so then the question becomes, where do I outsource my marketing to? The hurdles presented by outsourcing to another continent have led Latin America to become a major nearshoring destination, with Costa Rica as one of the leaders in the region. In this article, we'll outline the reasons why Costa Rica is a great outsourcing destination.
What makes Costa Rica a great choice
Costa Rica is quickly becoming a popular outsourcing location due to its low business costs and high-quality infrastructure. The country has a well-developed business system, a growing technology industry, and a highly educated workforce. Here are some of the factors that make Costa Rica a great place to outsource your marketing.
Best education system in the region
The country’s literacy rate is 97.9 %, and has shown steady growth over the last 3 decades. Costa Rica also has noteworthy English fluency since the government makes emphasis on English learning as part of the curriculum, leading the country to rank 44 on the EF English Proficiency Index.
Because of the high level of education, there is broad availability of the talent pool with the ability to meet staffing demands and fulfill outsourced services in terms of scope and quality.
A stable environment
Costa Rica is by far the safest country in the Central American region with one of the most stable political climates, which has led to demonstrable sustained growth in their economy. Factors such as economic, political, environmental, and social are just a few at which the country excels.
Cost effectiveness
Outsourcing can significantly reduce operational costs, delivering a high quality media production for a lower price. Costa Rica will provide savings in the range of 30 % to 40 %, and up to 50 % if you're outsourcing from a high labor cost market.
What you can expect from the digital marketing industry in Costa Rica
Costa Rica combines all of its qualities and those of outsourcing to deliver top-quality marketing services and digital products. Below we share aspects specific to the marketing industry which help boost your strategy on all levels.
High-quality labor
Costa Rica is a country of high-quality labor, making it a great place to hire media production specialists. Because of all the benefits it presents and the quality of its workforce, Costa Rica is home to over 300 multinational companies and counting. Such an environment promotes excellence and quality.
Service providers in Costa Rica maintain consistency in their processes which directly impacts the quality of their deliverables. Additionally, you can easily communicate with your outsourced team in order to stay aligned about your goals and project timeline.
Innovation
An important aspect to take into account when entrusting marketing processes to a third party is their ability to innovate and their capacity to see further towards future trends. Ranking 3rd in the Latin America and the Caribbean region in the Global Innovation Index, Costa Rica offers just that, a multi-faceted, ever-evolving workforce.
Infrastructure
The country has the physical and technological systems required to host outsourcing operations, making it an ideal destination for US-based agencies. A solid infrastructure helps to optimize productivity and operational efficiency, thus facilitating the management and overall outsourcing process.
Thriving creative industries
Costa Rica takes the prize for Central America in many global rankings, including first in Digital Skills Among Population (WEF, 2019), and in Cultural, Creative and ICT Services Exports in Latin America (WIPO, 2019 ). The marketing industry alone contributes more than 800 million dollars to the economy of the country.
These data show how Costa Rica has become an excellent option to offer outsourcing for agencies seeking to expand their services, as it offers the right conditions to execute complex operational processes, such as digital services and technologies, media production and design, among others.
Contributing to the digital marketing industry is WAM digital studio, 100 % made in Costa Rica. We have digital media production experience spanning over 15 years, and our team of specialists is waiting to take on your digital marketing project.
You can make sure your partner location checks all the boxes, literally. Our checklist for the ideal outsourcing destination will make your search way easier. Download it now here.
