Digital marketing is the core of businesses nowadays and modern marketers are faced with many challenges. When it comes to digital marketing, delivering quality can become a struggle with ever-changing markets and constantly updated processes.
This reality can compel marketing executives to delegate some of the workload. The matter then becomes, what activities can be transferred into the capable hands of a partner? In this article, we go over some of the whys and whats to examine when outsourcing.
Contents:
1. Why should you outsource?
2. Five digital marketing services to consider outsourcing
Why should you outsource?
There are many reasons that could drive a marketer to outsourcing, depending on their needs. Here are some reasons why you could find this practice beneficial:
Little experience with a particular service
With constantly evolving audiences, upgrading your processes and services becomes a must. This process can take up a lot of resources at times when they are just not available. Outsourcing can leverage your agency’s expertise with innovative processes, tools and skilled individuals.
Minor tasks that take too long
Carrying out a digital campaign can be filled with painstaking, time-consuming tasks that, while necessary in the long run, it’s inefficient to assign them within the team. Why divert resources to lesser tasks when your team can focus on developing strategy and creating valuable content? Hiring a third party can free up necessary resources to carry out your client’s digital strategy in the best possible way.
Lack of manpower
When a project demands a bigger team than that available, it can be a challenge to complete the assignment without overloading your team. When this happens, efforts can be diluted, resulting in a sub par final product that can only hurt your agency. Your human resources are your most valuable asset which is why, as a manager, you should look for ways to let them thrive with a manageable workload.
You may be thinking: what about freelancing? While that may be a good option under certain circumstances, it can be time-consuming to train a freelancer and dedicate time to supervising their work.
If these resonate with you, you may find our full guide on outsourcing quite useful.
Five digital marketing services to consider outsourcing
Hiring an agency or outsourcing some elements of your marketing strategy can be the key to battling deadlines, creative block, and your cluttered desk. To embark upon this journey, you must first decide on what activities to delegate. Although this decision will depend on your company’s needs, here are some ideas of digital marketing services you might want to consider to outsource.
1. Localization and Transcreation
Taking a step to globalize your campaign is a fantastic strategic move when done the right way. It’s a good idea to let an experienced team adapt your content to appeal to your target audience in their specific region. This way you make the most of your budget, and reach your international marketing goals without the risk of misinterpreted communications.
2. Web development and e-commerce
These activities require a lot of effort to ensure success. The website and its content are your company's calling card in the digital world, so as an important piece of your strategy, it should be in experienced hands.
From accessibility to design, SEO and site security, there are many aspects that factor in a successful website. If your team is not versed in web development and its intricacies, outsourcing this stage can turn out to be a great strategic decision. Moreover, an outsourcing agency has access to Grade A technological tools that allows it to stay up to date with changing trends.
3. UX/UI design
The importance of UX / UI design to ensure the best digital contact with potential customers cannot be overlooked. However, this is an arduous yet necessary process that includes aspects such as user testing, benchmarking, and high-fidelity interface designs. Entrusting it in the hands of experts can be tremendously beneficial for your agency in terms of low investment and high rewards.
4. Visual Design and motion GFX
Engaging visual content can be a real booster when it comes to digital strategy. However, in order to achieve a quality and unique finish, you have to dedicate long hours to it, and that isn’t always optimal. An outsourced visual design team will have the right tools to piece together the perfect content to fit your strategy. You can make sure to have top-quality visuals and give your digital efforts added value through external collaboration.
5. Online advertising
What is a digital strategy without advertising? While this process is often key to carrying out a marketing strategy, it is a fairly specialized process that is constantly changing. Particularly due to the existence of a budget, it is necessary to get the most out of this stage. For this reason, hiring the help of professionals who know the ins and outs of ad placement, budgeting and bidding, can help you achieve more precise targeting.
These are just some of the many available outsourcing services out there, there is a vast array of talent across the industry to solve these needs. WAM harbors an extremely qualified team of professionals that can manage all of the services listed above and more. Whether your needs are creative or logistical, WAM is ready to become part of your team and help solve your marketing challenges.
