Keeping with increasing and evolving demand can be a challenge. Taking on new projects and clients can sometimes be a risky move for your agency, but why turn clients away when the solution may be in external contribution. Perhaps when you think of outsourcing, the image that pops into your head is that of a team across the Atlantic. However, offshoring may not be the most suitable solution in every case.
Companies today turn to nearshore outsourcing to maintain the upward curve of their business, since it gives way to operational efficiency. Whether you are looking to boost productivity within your team, or weighing the best options to elevate your services, nearshoring has proven to be an effective tactic.
Below you will find some benefits specific to nearshoring, and how it helps your agency become the budget-friendly lifesaver your client always needed.
There are many advantages to outsourcing digital marketing services, including enhanced productivity, access to innovative technology, and of course, cost reduction. Budget management will ultimately secure a profitable end to meet your client’s campaign goals. A great way to capitalize your financial resources is to delegate digital production.
Outsourcing will reduce expenditure on fixed overheads and labor while granting you access to skilled staff and state-of-the-art tools. Your agency will be able to offer and deliver more, for lower investment. The most ideal way to do it is outsourcing close to home. Nearshore compiles the advantages of offshore and brings them to your door, allowing your agency to avoid risks and maximize profit.
When examining the pros and cons, it all comes down to your agency’s goals and what option fits your client’s needs best. Unlike offshoring, which involves transferring certain processes to a distant country with several time zones in between, nearshoring provides five key benefits:
Obstacles in communication and time can cause delays and amount to an increase in the cost of a project. Continuous communication is a good practice of outsourcing and vital when hiring any type of external collaboration. Being in similar time zones allows for optimal exchange between the external and internal teams.
Being able to work simultaneously is a great advantage acquired when having a local external partner. Delegating secondary tasks to a trusted partner will allow your client’s campaign to carry on smoothly while your in-house team refines the essentials of your client’s campaign.
Make sure you meet every deadline and reduce the cost of production for your agency. Nearshore outsourcing allows you to take on that new project without worrying about increasing the workload for your team or not being able to deliver the quality your client’s know to expect from you.
Cultural differences are minimal in close-by nations, allowing for a more seamless integration of your external team. Make the on-boarding process shorter and make room for specialized services that will take the extra workload off your hands.
With tools like video conferencing, messaging, and a shared digital workspace, local outsourcing is a great way to ensure high-quality digital campaign production and overall a more collaborative experience than you'd find with an offshore company.
You can virtually forget about lag time. Having 0–2 hours time difference will give you a better grasp on operations and deadlines, allowing for communication with your external team during regular business hours. With nearshore collaboration there are no delays that generate costs to your project in time and money.
Increasingly, companies of all sizes and industries rely on outsourced professionals to fulfill strategic roles with innovative solutions that often cannot be provided by internal teams. This makes nearshoring a great way to expand your business. An external team can contribute talent, tools and cutting-edge technology that allow you to widen the scope of your services.
Nearshoring allows you to aim high without skyrocketing your costs. Take advantage of all your resources and make sure you deliver the best possible product to your customer. Grow your agency with outsourcing, it’s all about finding the right fit for you.
You can collaborate with talent that works the same hours as your internal team, possess the required technical skills and share a close culture. WAM employs highly capable staff, skilled in all the main areas of digital production that can be tailored to your needs.
Don’t wait to exhaust all options before turning to outsourcing. Start evaluating your options with our full guide on outsourcing: